How to choose the right platform for your online casino or sport betting?
There are a huge number of platforms for creating online casinos and bookmakers. Each of them has its own advantages and disadvantages, as well as better or worse suited for certain tasks. When opening a casino / book, one of the first and most important steps that determine the prospects for the development of your project — is the right choice of platform. This will depend not only on the profit of the site, the possibility of scaling it, but also the convenience of software management, reporting and analytics.
To choose the right platform for your iGaming product, you need to have a lot of knowledge in the field of relevant software. Not everyone is ready to understand all the nuances and spend a lot of time at the first stage of opening an online casino. It is much easier and faster to leave this task to professionals from OpenCasino service. Our experts will analyze your requirements (geolocation, services, management, budget, etc.), and choose the most suitable platform specifically for your purposes.
OpenCasino staff knows all the features, advantages and disadvantages of each platform. This allows them to find the best software for all clients. The more detailed you discuss the requirements for the future gambling platform — the more accurately the platform will be selected. And this, in turn, will allow faster and more profitable development in the chosen iGaming-direction.
What to look out for when choosing a casino/bookmaker’s platform
There are several important criteria to consider when choosing a platform — cost, mobile support, customization, and technical support. We will talk more about each of these criteria in the following chapters.
Cost
The first thing a business owner looks at is the cost of the platform and its further maintenance. The existing setups have a fairly wide price range. Far not always a high price tag is a guarantee of success of the future project. Of course, saving on the platform is not worth it, but also no one needs unnecessary overpayments when launching a casino or bookmaker’s office.
Therefore, it is worth taking the time to explore all the possibilities offered by each platform. Or, in order not to waste time searching for the best solution, you can entrust this task to the professionals from OpenCasino.
When choosing a platform, you should consider the following factors that also affect the cost:
- List of initial services and possibility to connect new ones (slots, live casino, sports betting, poker, etc.).
- Number of games and choice of providers. The more entertainment you have on your site, the more interested potential players you will have.
- Novelty of the software – the latest versions of the software have all the features that are in demand. For example, the ability to sign up and authorize via social networks.
- Level of security — the casino should not be easily “hacked”. It should also be securely protected from viruses.
- Support for payment systems — the greater the choice of payment instruments, the more convenient it is for users to make transactions. It is desirable that the platform supports payments from crypto wallets.
- Affiliate program – having a profitable affiliate program will allow your site to promote itself without spending on advertising.
- Bonuses and loyalty program – another tool to attract new players.
- Variety of statistics – tracking data on games and finances will allow you to make the necessary changes in a timely manner, optimizing the operation of the online platform.
- Availability of newsletter system – with its help your players will be able to receive notifications about promotions, adding new games and other information.
Mobile version
More than 80% of visitors to online casinos and bookmakers use mobile devices to play or bet on sports. Therefore, it is extremely important that your site is fully optimized for mobile gadgets. The inconvenience or disability to perform all functions from smartphones and tablets will significantly reduce attendance and therefore reduce profits. You should also make sure that the chosen platform is compatible with all modern mobile operating systems.
Customization possibilities
How flexible the content management system is depends on the ability to independently make changes in the design and functions of the site without the involvement of software developers. Thanks to customization, you can set up GEO, general bonus system and individual bonuses, requirements for registration and verification of players, affiliate program and other parameters. In addition, as the business develops, you may need to add new functionality. Therefore, it is desirable that the site has such possibilities.
Technical support
For the normal operation of the platform it is necessary to have an established and uninterrupted communication with the developers’ technical support. This will allow you to promptly solve possible problems with the software.
Customer support is directly related to marketing. Effective communication with the client can not only keep him on the site, but also attract new players. As practice shows, dissatisfied with communication with customer support representatives, users are much more likely to leave negative reviews than satisfied players write positive reviews. Therefore, it is necessary to provide not only convenient communication with the support in a variety of ways, but also a quick response and high efficiency in solving issues.
Conclusion
We have considered only a small part of the criteria that influence the right choice of gambling and betting platform. It is extremely difficult for an unexperienced person to choose the right software on their own — there is a high risk that you will fall for a marketing ploy and buy a popular platform that will not meet your requirements. We recommend you to turn to OpenCasino service, where they will help you choose the best solution for your budget and GEO.
