Marketing services for your
online casino / sportsbook
Online casinos and bookmakers are very lucrative businesses, and therefore, they are highly competitive. To stay afloat in these niches, it is necessary to conduct a competent marketing strategy. Taking into account certain limitations in advertising and promotion of iGaming-platforms, marketing in this sphere has its own specificity. Thus, in many countries gambling industry is under a ban. In addition, global advertising aggregators do not accept such sites. It should also be clear that iGaming sphere is very changeable, and marketing technologies are constantly changing.
To get ahead of the competition and attract maximum customers to your casino / bookmaker’s office, you need a comprehensive approach and an effective marketing strategy. It is necessary to take into account the specifics of the site, GEO, traffic and many other factors. Independently promote gambling-site is quite difficult, especially without the necessary knowledge. You can entrust this task to a team of professionals from OpenCasino. What tools we use in marketing for casinos and betting shops, you will learn from this article. However, it should be taken into account that for each individual site we develop an individual strategy.
The best marketing tools for casinos
For effective marketing, you need to use several tools at the same time. They work well in conjunction with each other, increasing brand awareness, bringing targeted traffic and increasing search traffic. Below we will discuss the main marketing tools that have proven to be the most effective.
Streamers
Live streaming of content has become one of the most effective marketing tools. Gambling platforms are also promoted in this way. Streamers simply broadcast their game in the casino, popularizing the brand and attracting new users. The basis of success is the presence of the target audience and its loyalty to the streamer himself.
The most effective marketing strategy has shown itself with famous streamers and just popular people. A striking example of streamer and casino collaboration is rapper Drake’s collaboration with Stake Casino. His Instagram and Twitter (X) broadcasts of the game brought Stake’s bitcoin casino worldwide fame. Drake subsequently became a co-owner of the casino, which increased the credibility of the site among players. This, in turn, further increased Stake’s popularity.
Drake’s streams attracted huge interest primarily because of the huge sums he won and lost in casinos. Within a couple of hours he could both raise and drain millions of dollars, making the biggest bets in roulette and other games. The demonstration that the casino really allows you to win and withdraw money easily has attracted a huge audience of users.
The successful effect of Drake and Stake’s collaboration is much to the credit of the rapper’s popularity and multi-million dollar fan base in his subscribers. This collaboration brought exclusive bonuses and promotions to the casino. For example, you could win a ticket to the musician’s concert, giving fans even more incentive to sign up and play at Stake. Drake actively communicated with players on social media, fueling even more interest in the casino. All of this combined to make Stake bitcoin casino a resounding success around the world.
Your site can also become more popular through streaming. In the OpenCasino database there are contacts of many famous streamers from different GEOs, who will be able to promote your casino.
SEO
Traffic received from search engines is the most valuable and profitable. Only the target audience comes to the casino through search, ready to sign up, deposit and play. Therefore, it is extremely important to pay attention to SEO-promotion, i.e. optimization of the online site for search engines. This marketing tool is also attractive for its long-term effect — once SEO-optimized site, you can get free traffic for a long time. In addition, you can use this tool without restrictions — there are no conditions from advertisers.
SEO promotion is a complex, multi-step strategy with a delayed effect. This means that having done the work today, the effect will appear only in months. For quality promotion must know the target audience and its GEO, analyze the demand in a given region and make a complete semantic kernel, including only targeted and frequently used search queries. Illiterate approach and haste in SEO-optimization can lead to the opposite effect — your casino runs the risk of being downgraded or even drop out of the output. WIth that being said, it is extremely important to entrust this task to professionals.
OpenCasino has its own SEO-team working in the gambling sphere and knowing all the nuances of promotion in this niche. Using the most effective strategies and competent approach, we will increase organic traffic on your casino. In addition, we promote satellite sites that collect their own traffic and redirect it to online casinos.
Traffic arbitrage
Traffic arbitrage is also a very effective marketing tool. Arbitrage is redirecting users from one site to a target site. In our case — to a casino or a bookmaker’s office. Various strategies and methods are used for this purpose. Gambling arbitrage is quite a complicated process due to the ban of casinos and bookmakers in many countries. So^ for effective marketing, we recommend you to contact the experts from OpenCasino, who work with the largest arbitrage teams.
The approximate process of traffic arbitrage is as follows:
- Thoroughly analyze the product and identify the target audience.
- Determining the most effective format and finding venues for advertising.
- Creating a creative (advertisement) for your site, taking into account the specifics of the product.
- Launching the company, analyzing the results.
- Adjusting the company to maximize results.
Conclusion
If you contact OpenCasino for marketing a casino or a betting shop, you are guaranteed to achieve a positive result. Our experts will make an individual promotion strategy for each individual site, and taking into account the client’s budget. You can use all of the above marketing tools, or only some of them.
